Sellers
The Selling Process
Nine steps from “thinking about selling” to deposit cleared — no jargon, no surprises.
The CMA — Pricing It Right
The most important decision in selling your home is the list price. Too high and you sit; too low and you leave money on the table. Matthew will provide a Comparative Market Analysis (CMA) — a detailed review of recent comparable sales in your area, adjusted for your home's specific condition, features, and location. This is always free, with no obligation.
Preparation and Photography
Before your home goes live, Matthew will walk through it with you and identify anything that will cost you money at negotiation time — versus things buyers simply won't care about. Professional photography is standard. In PEI's market, homes that are properly prepared and well-photographed sell faster and for more.
Listing on MLS®
Your home is listed on REALTOR.ca (via the MLS® system), reaching every buyer agent and buyer in the province — and buyers searching from across Canada. The listing includes all property details, photos, and your terms. Matthew will also promote your listing through social media and his buyer network.
Showings
Showings are booked through your agent. Matthew manages all showing requests, provides showing instructions, and gives you feedback after each showing. You'll know what buyers are saying — not a filtered version. Showing activity and market response in the first two weeks is the most important feedback you'll get on pricing.
Receiving Offers
Offers are submitted on the standard PEIREA purchase agreement. Matthew will walk you through every term — not just the price. Key variables: the offer price, deposit amount, conditions (financing and inspection are most common), and the requested possession date. In a multiple-offer situation, Matthew will present your options clearly.
Negotiating
Most offers involve at least one round of counter-offers. Matthew's job is to get you the best price and terms — not just a signed deal. Common negotiation points: price, closing date, included items and fixtures, and conditions. You're never obligated to accept an offer that doesn't work for you.
Conditions Period
Most accepted offers include a conditions period (typically 5–10 business days) during which the buyer arranges financing and does their home inspection. During this period, the deal is not firm — the buyer can walk away. Once conditions are waived in writing, you have a firm deal.
Working With Your Lawyer
You need a PEI real estate lawyer to process the sale. Your lawyer handles the title search, pays out your existing mortgage (if applicable), and distributes the net proceeds to you after fees. Matthew will recommend trusted lawyers if you don't already have one.
Closing Day
You sign the transfer documents at your lawyer's office, usually the day before or morning of possession. Your lawyer confirms receipt of funds from the buyer's lender and transfers title. You hand over the keys — and that's it. Net proceeds are deposited to your account within 1–2 business days.